Chase Courington started with Ps and Ai around ′98 at Lee High School.
- Sprout Investments is an off shoot of a RMCAD project which I took on as a personal project. This idea was one that I had brewing for a class project geared toward a “green” contracting company. I decided to go with another identity (see Adobe Design + Build) for that project‚ however I felt that I could still use this illustration in a logotype. I have a friend that is in the insurance and investments business and he was telling me about some new venture he was starting. This got me thinking of creating a brand identity for an investment company which would seem a little more young and fresh but still trust worthy and capable. I integrated the “sprout” illustration into a Helvetica logotype. I feel that the logo is fresh for a financial business and the use of green in the logo helps make that link back to money‚ however I do admit it could still be confused for a “green” contractor or worse‚ alternative medicine dispensary. I use Helvetica because it is a trustworthy typeface for an investments company and fitting to have the same typeface that federal agencies such as the IRS and EPA use. Summer‚ 2009
